Where the thesis comes from
In modern industry, a person's attention is currency. The more time spent in a product, the more successful it is by metrics.
Works for entertainment / info / communication. In dating this logic is broken. If the goal is a real meeting, every minute in the app NOT leading to a meeting is a loss.
Attention belongs to the person. The goal is to direct it to another person, not the app.
How it affects design
Each design decision passes one test: concentrate attention on a person, or distract toward the app?
Swipe feed — distracts. Doesn't exist. Match counters — distract. Don't exist. Two-hour chat — concentrates. Exists. mmeet-video only after match — concentrates.
How it affects business model
Common monetization (ads, boost premium, see-who-liked premium) — all contradict the attention thesis. Each requires keeping the user in the app longer or making free worse on purpose.
What we do today: small credits men spend when confirming a meeting. What we're experimenting with — pay per result (per actual meeting that happened). Direction: business wins when less time is spent, not more.
Practical implications
1. 30 minutes in mmeet without clear result — something went wrong. Close the app.
2. Meeting happened, no return for a week — normal. mmeet did its job.
3. Feel mmeet asks too much — tell us. A signal we betrayed the principle.